How Physicians Can Improve Their Medical Blogging

1. Look at the doctor’s bog as a way to establish your credibility and expertise in the field.

2. Focus on the one thing you want your blog to accomplish and stick with it.

3. Don’t write about anything and everything; plan for your articles to have a return on investment.

4. Categorize everything.

5. Separate your blog for patients and referring physicians.6. Incorporate medical SEO; plan for long-term success with your blog.7. Make sure every blog post has a different title and description.

8. Incorporate your contact information into every page.

9. Keep your blog posts for local doctors and patients.

10. Pick topics that are dear to your patients.

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